Sunday, September 8, 2019
This is an assignment about how companies that were once successful, Essay
This is an assignment about how companies that were once successful, but were undone by disruptive technologies and emerging competition, can come back - Essay Example Nokia must implement the latest technologies to enter the emerging competition. It must change its focus from handset to software, as the industry has changed itself from ââ¬Å"handset-focused to software-focusedâ⬠system (Brown, para.3). Nokia should consider leaving the old fashioned Symbian software, and should focus on using the new Android software, which other big companies are using and are giving at low prices. For example, Samsung introduced Galaxy pocket starting as low as $100. This beat Nokia drastically. Nokia must also correct it strategic decisions, and should focus on what consumers want through leaving its traditional softwares and technologies and embracing the new ones. It should also introduce new hardware designs which are visually appealing, with more efficient cameras. Nokia should also decide whether it wants to be a smartphone platform provider company, like Apple, or a device builder company, like HTC and Motorolla. Nokia used a mix of both strategies, and this became the reason for its failure. It acted like Apple, but also incorporated its old traditional style of hardware, which was a big mistake in its strategic planning. Hence, for Nokia to regain its market dominance that it has been enjoying in the past, it should focus on correcting its strategies, and should modify itself in order to come at par with the modern
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